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BRANDING - STRATEGY - PACKAGING - USER-EXPERIENCE
empower audience to become its own chef
CONTEXT AND AUDIENCE
There are around 35 000 international students in Barcelona. They leave their home countries often fresh out of high-school, hoping for better possibilities; choosing to spend time on studying, socializing, discovering the city. But they leave no time to cooking, and over-consume ready-meal.
OBJECTIVE AND CLIENT
The objective is to change that trapping habit; by giving way to the audience's drive to better their lifestyle. The client would be Direccio General de Joventut, the department of the government of Catalonia which is responsible for developing, coordinating, and executing youth policies.
-boost the cook
Elevate the user to a better lifestyle, through continuous learning. Inspire to dare become more.
