icaro
icaruS
stYle
icaruStyle
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CONCEPT - PACKAGING - USER EXPERIENCE
make tasting chocolate guilt-trip free
CONTEXT AND AUDIENCE
The mainstream chocolate industry is largely considered unethical. For a young and connected audience seeking a joyful taste but having strong value attachments to ethics and sustainability, this makes the experience difficult to reach.
OBJECTIVE AND CLIENT
The objective here is to create a branding derived into packaging and a website; which reassures and adresses the audience in a way that leaves no room for doubt on the brand's ethics. The client here would like a graphic universe supporting his vision.
cat and -judge
CHAKO is a chocolate so ethical and sustainable in its practices that even your most judgmental cat cannot judge you about it.
